Grocery stores are, increasingly, turning to indoor farms for their produce. They are trying to reduce the miles between the farm and the consumer through the use of these farms. Big companies like Kroger have strategic partners like Infarm who grow some of the produce in the store. The article says that the vertical farming market will grow to 9.96 billion by 2025.
Quote: “U.S. consumers will place increased pressure on manufacturers to produce locally in 2020 and beyond, according to new research from New York-based Nielsen, which finds that local ingredients and food sourced and produced close to home are important to nearly half (48%) of consumers.” (Strailey, 2020)