The agriculture and tech company, Willo, is offering its customers a unique farm-to-table opportunity. Using its indoor vertical farms, Willo is now allowing consumers to purchase a plot of the farm, and when the produce is ready to be harvested, they will deliver it directly to the consumer’s door. Subscribers can purchase this plan for $99 per month or a simple one-time purchase for only $49. The new direct-to-consumer farming initiative is one of the first of its kind, and will surely educate customers on the food supply chain.

Key Takeaways:

  • For $99 a month, those within 20 miles of Santa Clara can subscribe to an exclusive plot in Willo’s farm.
  • Fresh produce from its farm will also be used to create ready-made plant-based meals for the homeless.
  • Willo has plans to expand its model into San Diego, Los Angeles, New York and Washington D.C.

“Founded by brothers Samuel and John Bertram, Willo’s personalized cultivation and delivery service connects consumers directly to their own plot in Willo’s local vertical farm.”

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